Our Company is called "nothing"

Funny, no ?

The Group's management team and Board includes the founders of the business, who have considerable experience in F&B sourcing, On-trade & Off-trade Distribution, Event Hospitality, and Premium Marketing of Brands.

The inspiration behind the ‘Niets’ company was to create and provide Hospitality professionals and individuals traditionally distilled quality spirits, but always 100% alcohol-free (hence the name).

Niets is focused on of those people who either by choice, for health reasons or as a break from the norm, must not, cannot or do not want to drink alcohol.

They may, however, have reason to enjoy a cocktail, a drink that implies a ‘sense of occasion’, and therefore not just a fruit juice or a sugary soft drink.



What we have tested and proven in Belgium, we will duplicate market by market. Until being the benchmark!

Beside the product, Niets focuses on the "Niets Academy" : the development of recipes, with ambassadors who cultivate the credibility of the alcohol-free segment with good products. Inspire, and develop the experience.

I have a great team and we've built a great network of partners together. I share that 75% of the quality of work depends on people and passion, more than the product itself.

Our business partners around the world trust us with our people and quality of the products and theirs marketing that we produce reinforces this difference. Of course, the quality of our 100% distilled products cannot be compared to cloudy, mixed products on the market, which are more comparable to lemonades and soft drinks.

This is where Niets is different, and sustainable, too.
- Alexander Hauben-Niets.


Fosbury and  Sons, Boitsfort

Our Offices are at Fosbury & Sons, in 1170 Watermael-Boitsfort, Brussels. A place to work, share, grow, laugh and build Niets, the Zero Alcohol Company.

Close to our communication agencies & partners, we share the same passion to be part of a working space with efficient commercial & marketing activities.


We do not have to cultivate diversity, nor fairness.

It is an essential commodity, an ingredient of our DNA. We all share our colleagues' goals, our KPIs, our successes and refusals. And it got us going in one like never before. The team will double in 2021-22.

Curious? Come talk to us! We release a 1 hour slot with a member of our team for you!

You want to join the team ? See our page Jobs.